Our grille has always been iconic. Now it’s a scannable barcode.

Our grille has always been iconic. Now it’s a scannable barcode.

One of the most recognizable features of Jeep is the iconic seven-slot grille found on every model. It’s a timeless amenity that represents freedom, adventure, and authenticity. Today, this fixed component of Jeep’s DNA has been transformed into a scannable barcode that uses Snapchat’s AI technology to detect the nameplate and model using a database of hundreds of images of Jeep models.

On-street discovery is how many Canadians fall in love with Jeep. Now when you spot a Jeep in the wild, you can scan its grille through Snapchat and instantly learn about the make, model, price, and inventory nearby. The experience also offers Jeep fans the ability to build their own and even shop on the spot. It’s a seamless journey that can take you from social media to behind the wheel.